Introducing Sentrategy: The First AI Platform Empowering SMBs to Monitor Competitor Sentiment and Drive Growth
January 15, 2025 — In a rapidly evolving digital landscape, small and medium-sized businesses (SMBs) are under increasing pressure to stay one step ahead of their competition. Today, co-founders Behrang Asadi and Alireza Mehrzad are proud to announce the launch of Sentrategy, the first AI-powered platform enabling SMBs to gauge the sentiment of their immediate competitors and implement winning strategies to elevate messaging, training, and marketing.
The Next Generation of Competitive Insight
By leveraging cutting-edge artificial intelligence and advanced sentiment analysis, Sentrategy pinpoints public perception, emotional tone, and brand sentiment around a business’s closest rivals. The result is a data-driven, holistic understanding of the competitive landscape—one that empowers businesses to:
- Refine Brand Messaging
Through real-time sentiment tracking, Sentrategy identifies trends and shifts in market attitudes. Businesses can use these insights to craft compelling, resonant brand messages and tailor campaigns that truly speak to their audience. - Enhance Team Training
The platform’s detailed analysis of competitors’ successes (and missteps) provides strategic talking points and educational opportunities. This empowers teams to address potential gaps in skills or knowledge and stay competitive. - Optimize Social Media Strategy
By discovering what customers are saying—and how they feel—about competitive brands, Sentrategy highlights untapped opportunities for engagement. SMBs can refine social media tactics, respond more effectively, and consistently deliver content that resonates with followers. - Drive Overall Marketing Growth
Powered by AI-driven insights, Sentrategy spotlights high-conversion keywords, emerging trends, and new market segments. This optimizes marketing budgets for maximum ROI and propels SMBs’ growth in an increasingly crowded digital marketplace.
Founders With a Vision
Sentrategy is the brainchild of entrepreneurs Behrang Asadi and Alireza Mehrzad. With deep expertise in artificial intelligence, data analytics, and business development, the duo recognized the need for a solution tailored to the unique challenges of SMBs. Sentrategy addresses gaps in competitor sentiment tracking, breaking down complex data into actionable insights—ultimately fueling smarter decisions and faster growth.
“Most small and medium-sized businesses know they need to stand out, but it’s overwhelming to keep tabs on how competitors are influencing customer sentiment and market perception,” says co-founder Behrang Asadi. “Sentrategy cuts through the complexity, giving businesses the data and recommendations they need to adapt and thrive.”
“When we began developing Sentrategy, our mission was simple: give SMBs an affordable, intuitive platform that provides robust, real-time insights,” adds co-founder Alireza Mehrzad. “We want to help every small to medium-sized business discover new growth opportunities—and ultimately serve their customers better than ever.”
Embracing the Future of AI-Driven Insights
Sentrategy is not just another data platform—it’s a partner guiding businesses toward concrete, measurable results. With its user-friendly interface, intelligent analytics capabilities, and customizable features, Sentrategy raises the bar for AI-driven competitive analysis.
By placing real-time insights directly in the hands of decision-makers, Sentrategy empowers SMBs to pivot quickly, differentiate themselves effectively, and fine-tune their overall strategy for market success.