What Is Multi-Touchpoint Marketing and Why Is It Crucial for Modern Brands?
In today’s highly competitive and fast-evolving digital landscape, consumers engage with brands across a multitude of channels. From social media and email to websites, apps, and in-person experiences, every interaction a customer has with a brand is a touchpoint. These interactions collectively shape the customer journey and, ultimately, influence buying…
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How Can Marketers Determine the Right Time to Stop A/B Testing and Act on Results Using Optimal Stopping?
A/B testing is a fundamental technique in digital marketing that allows marketers to experiment with different variations of a webpage, email, or ad to determine what resonates best with their audience. While it’s an incredibly useful tool for data-driven decision-making, one of the most challenging questions marketers face is: when…
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What Role Does Data Play in Multi-Touchpoint Marketing, and How Can Attribution Models Measure Success?
In today’s complex digital landscape, consumers interact with brands through multiple channels before making a purchase decision. Whether it’s a social media post, a blog article, a paid search ad, or a product review, each touchpoint plays a vital role in the customer journey. This is where multi-touchpoint marketing comes…
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