Why Does Multi-Touchpoint Marketing Require a Flexible Attribution Model?
In today’s digital landscape, consumers rarely make purchasing decisions after a single interaction with a brand. Instead, they engage with multiple touchpoints—social media, email, online ads, website visits, and more—before taking action. This complex journey, known as multi-touchpoint marketing, provides numerous opportunities to connect with consumers but also presents challenges…
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How Does Optimal Stopping Interact with FOMO in Digital Marketing and How Can Marketers Use This to Drive Consumer Action?
Digital marketing strategies often rely on psychological principles to engage consumers and drive action. Two powerful concepts that play a key role in influencing consumer behavior are optimal stopping and the fear of missing out (FOMO). Optimal stopping helps consumers decide when to make a choice, while FOMO pushes them…
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How Should Marketers Address Cognitive Dissonance in Ethical Marketing Practices?
In an era where consumers are more informed and socially conscious than ever, ethical marketing has become a crucial aspect of successful brand strategies. However, with the rise of ethical considerations comes the challenge of addressing cognitive dissonance—a psychological phenomenon that occurs when people experience conflicting beliefs or values. For…
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How Does the Law of Least Effort Influence Website Design and Drive User Engagement?
In the digital age, a website is often the first point of interaction between a brand and its audience. The design and usability of a website play a significant role in shaping the user’s experience, influencing their perception, and ultimately determining whether they engage with the content or move on.…
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