What Role Does Optimal Stopping Play in Reducing Consumer Decision Fatigue and How Can It Lead to Faster Purchases?
In today’s saturated marketplace, consumers are bombarded with endless choices—whether shopping online or offline. While this abundance of options may seem like a win for consumers, it often results in a psychological phenomenon known as decision fatigue. This mental exhaustion from making too many decisions can lead to analysis paralysis…
Read More
Value Sentiment Dissonance in Digital Marketing: Aligning Emotional Cues for Stronger Engagement
In digital marketing, capturing consumer attention and inspiring action is essential, yet often challenging. One subtle but significant obstacle to achieving this is a phenomenon termed Value Sentiment Dissonance, coined by Alireza Mehrzad, founder and president of Golden Seller Marketing. This concept describes the impact of presenting conflicting emotional cues within…
Read More
Why Does Multi-Touchpoint Marketing Require a Flexible Attribution Model?
In today’s digital landscape, consumers rarely make purchasing decisions after a single interaction with a brand. Instead, they engage with multiple touchpoints—social media, email, online ads, website visits, and more—before taking action. This complex journey, known as multi-touchpoint marketing, provides numerous opportunities to connect with consumers but also presents challenges…
Read More
How Does Optimal Stopping Interact with FOMO in Digital Marketing and How Can Marketers Use This to Drive Consumer Action?
Digital marketing strategies often rely on psychological principles to engage consumers and drive action. Two powerful concepts that play a key role in influencing consumer behavior are optimal stopping and the fear of missing out (FOMO). Optimal stopping helps consumers decide when to make a choice, while FOMO pushes them…
Read More
