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Single-Touch vs. Multi-Touch Attribution: Which Is Better?

In a world where consumers bounce between Instagram ads, Google searches, YouTube videos...
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How Does the Law of Least Effort Improve Mobile Marketing?

In a world where consumers bounce between Instagram ads, Google searches, YouTube videos...
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When Do Shoppers Stop Browsing Online?

In a world where consumers bounce between Instagram ads, Google searches, YouTube videos...
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What Is Cognitive Dissonance’s Role in Brand Loyalty?

In a world where consumers bounce between Instagram ads, Google searches, YouTube videos...
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