Firm Updates

In today’s complex digital landscape, consumers interact with brands through multiple channels before making a purchase decision. Whether it’s a social media post, a blog article, a paid search ad, or a product review, each touchpoint plays a vital role in the customer journey. This is where multi-touchpoint marketing comes…

Since February 2024, Instagram has introduced a new payment method for those who boost posts using the iOS app on their iPhone or iPad. Payments are now processed through the Apple App Store, which means an additional Apple service fee is applied. Apple and not Instagram or Meta keep this…

If you’re looking to improve your reach and convert more leads into sales, you’ll need an aesthetically-pleasing, SEO-oriented website.  While there are sites that allow you to design a website yourself, it’s more prudent to hire a web design firm San Diego if you want to ensure your website gets…

There’s a lot that goes into launching a new business, but one of the most taxing tasks is finding funding to get your new startup up and running. Kickstarter is a widely-used crowdfunding platform that offers a way to “bring your creative projects to life.” While not everyone finds success…