11 Laws of Human Psychology Every Marketer Should Know
A guide to 11 psychology laws that shape online marketing and branding, from Hick's Law to the peak-end rule, with a full article on each.
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The Pygmalion Effect in Marketing and Branding: How Expectations Shape Results
Expectations shape performance, but less than the popular story says. What the research shows and how to apply it to teams, customers and branding.
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The Benjamin Franklin Effect in Marketing: Build Loyalty by Asking for Favors
People like you more after doing you a favor. How the Benjamin Franklin effect applies to reviews, feedback, referrals, communities and branding.
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The Serial Position Effect in Marketing: Why First and Last Matter Most
People remember the first and last items best. How to use the serial position effect in websites, menus, ads, emails and brand impressions.
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