Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. In short, just to explain what Search Engine Optimization or SEO is we would say is a way of communication between your business and big search engines such as Google, Bing and Yahoo. You have to let these search engines know what you do best in your business and make sure that they will reflect that to billions of customers online when they search for services or products you might be offering. Our team of skilled and experienced expert know these procedures and will make sure that your business will shine online.
Each business is unique and there are subtle differences which need to be projected during the process of Search Engine Optimization. We analyze the business first and run a report on competitors and other factors. We will also analyze the keywords and/or phrases which can potentially attract customers and generate revenue. This optimization process includes several procedures such as optimizing tags of photos and creating effective internal and external linking. More visitors associated with website means higher traffic and more customers. Ask our SEO specialist about any ongoing specials.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links. Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.