What Role Does Data Play in Multi-Touchpoint Marketing, and How Can Attribution Models Measure Success?
In today’s complex digital landscape, consumers interact with brands through multiple channels before making a purchase decision. Whether it’s a social media post, a blog article, a paid search ad, or a product review, each touchpoint plays a vital role
Why Boosting Instagram Posts on iPhone costs 30% More
Since February 2024, Instagram has introduced a new payment method for those who boost posts using the iOS app on their iPhone or iPad. Payments are now processed through the Apple App Store, which means an additional Apple service fee
Take your first website seriously
If you’re looking to improve your reach and convert more leads into sales, you’ll need an aesthetically-pleasing, SEO-oriented website. While there are sites that allow you to design a website yourself, it’s more prudent to hire a web design firm
Fastest Funded Kickstarter Campaign
There’s a lot that goes into launching a new business, but one of the most taxing tasks is finding funding to get your new startup up and running. Kickstarter is a widely-used crowdfunding platform that offers a way to “bring