Why Boosting Instagram Posts on iPhone costs 30% More

Since February 2024, Instagram has introduced a new payment method for those who boost posts using the iOS app on their iPhone or iPad. Payments are now processed through the Apple App Store, which means an additional Apple service fee is applied. Apple and not Instagram or Meta keep this fee.

How Small Businesses Are Affected

As Instagram advertising becomes increasingly popular among small businesses, many turn to the convenient “boost post” feature to reach a larger audience. However, with this new update, small businesses might find themselves paying more without realizing the full cost implications. The added Apple service fee can make a significant difference, especially for those with tight marketing budgets.

Avoiding Extra Costs

To avoid the Apple service fee and save 30% on your total ad payment before any taxes and local fees, you can choose to boost your content from Instagram.com instead of the Instagram iOS app. Here’s how:

1. Boost on instagram.com: Access instagram.com from your computer or preferred mobile web browser. Boosting posts from Instagram.com offers the same features as the app but without the added Apple fee.
2. Use Prepaid Funds: Add prepaid funds to your ad account through payment settings on instagram.com. These funds can be used to boost posts on the Instagram iOS app without incurring the Apple service fee.
3. Meta Business Suite: Download the Meta Business Suite app or visit it from a computer to manage and boost your content without the Apple service fee. This tool provides a comprehensive platform to oversee your Instagram and Facebook marketing efforts.
4. Meta Ads Manager: Similar to the Meta Business Suite, you can create and manage ads through the Meta Ads Manager app or website without the Apple fee. This platform offers advanced targeting and analytical tools to optimize your campaigns.

Why Boosting Posts is Popular Among Small Businesses

Boosting posts on Instagram has become a favored strategy for small businesses due to its simplicity and effectiveness. By boosting a post, businesses can quickly increase the visibility of their content to a broader audience. This can lead to more followers, higher engagement, and ultimately, increased sales.

Target Audience for Instagram Advertising

Instagram advertising is most effective when targeting certain demographics. The platform is particularly popular among:

• Younger Audiences: Instagram is widely used by people aged 18-34, making it an ideal platform for businesses targeting millennials and Gen Z.
• Visual-Driven Consumers: Businesses that rely heavily on visual content, such as fashion, beauty, food, and travel, find Instagram to be an excellent platform for showcasing their products.
• Engaged Shoppers: Instagram users often use the platform to discover new products and brands, making it a valuable tool for businesses looking to reach potential customers who are ready to make a purchase.

As Instagram advertising continues to grow in popularity among small businesses, understanding how to navigate the platform’s updates and fees is crucial. By utilizing the tips above, businesses can avoid unnecessary costs and maximize their advertising budgets. Targeting the right audience and leveraging Instagram’s powerful visual platform can lead to significant growth and success for small businesses.