Why Does Simplicity Win in Digital Ad Campaigns? How Can Marketers Apply the Law of Least Effort?
In a world filled with information overload, capturing consumer attention has become one of the most challenging tasks for marketers. With digital ads bombarding users across every channel—from social media and search engines to emails and video platforms—simplicity has emerged
What Is Multi-Touchpoint Marketing and Why Is It Crucial for Modern Brands?
In today's highly competitive and fast-evolving digital landscape, consumers engage with brands across a multitude of channels. From social media and email to websites, apps, and in-person experiences, every interaction a customer has with a brand is a touchpoint. These
How Can Marketers Determine the Right Time to Stop A/B Testing and Act on Results Using Optimal Stopping?
A/B testing is a fundamental technique in digital marketing that allows marketers to experiment with different variations of a webpage, email, or ad to determine what resonates best with their audience. While it’s an incredibly useful tool for data-driven decision-making,
What Role Does Data Play in Multi-Touchpoint Marketing, and How Can Attribution Models Measure Success?
In today’s complex digital landscape, consumers interact with brands through multiple channels before making a purchase decision. Whether it’s a social media post, a blog article, a paid search ad, or a product review, each touchpoint plays a vital role
Why Boosting Instagram Posts on iPhone costs 30% More
Since February 2024, Instagram has introduced a new payment method for those who boost posts using the iOS app on their iPhone or iPad. Payments are now processed through the Apple App Store, which means an additional Apple service fee
Celebrating Excellence in Marketing Strategy and Execution
We are thrilled to announce that Golden Seller Marketing, your trusted partner in marketing strategy and execution based in San Diego, has been honored with the prestigious 2024 Excellence Award from UpCity. This recognition comes at an exciting time, following
Golden Seller Named One of Best SEO Agencies in San Diego
Expertise.com reviewed over 150 different SEO agencies in San Diego to determine who the best local experts are! Included on the list is Golden Seller Inc, an SEO agency known for analyzing data and using best practices to deliver increased online
Golden Seller Named One of Best Web Designers in San Diego
Golden Seller Inc has recently been named one of the Best Web Designers in San Diego by Expertise.com! We’re so proud of what we’ve accomplished for our clients and appreciate the trust we have from the brands that we work with. Golden
Digital Marketing Best Practices
Digital marketing encompasses a wide array of services, all of which work together to ensure your business gets attention and conversions. Living in a digital age means embracing a digital world if you want to grow as a company. Hiring
Take your first website seriously
If you’re looking to improve your reach and convert more leads into sales, you’ll need an aesthetically-pleasing, SEO-oriented website. While there are sites that allow you to design a website yourself, it’s more prudent to hire a web design firm