Firm Updates

Retargeting campaigns are a cornerstone of digital marketing, helping businesses re-engage users who have previously interacted with their brand. However, knowing when to stop retargeting a user or escalate the effort can mean the difference between an effective campaign and

In today’s complex digital marketing landscape, multi-touch attribution (MTA) models have become a vital tool for understanding customer journeys. These models aim to assign credit for conversions across various touchpoints, offering a clearer picture of what drives sales and engagement.

The election of Donald Trump to the presidency is already shaping the business and economic landscape, sparking a spectrum of reactions from optimism to uncertainty. For small businesses, understanding the ripple effects of this political shift is crucial to crafting

In the fast-paced digital landscape, where consumers are inundated with choices, decision fatigue is a real challenge. It’s a scenario marketers grapple with daily—how to guide potential customers toward making a confident purchase decision without overwhelming them. Enter the principle

In today’s saturated marketplace, consumers are bombarded with endless choices—whether shopping online or offline. While this abundance of options may seem like a win for consumers, it often results in a psychological phenomenon known as decision fatigue. This mental exhaustion

In digital marketing, capturing consumer attention and inspiring action is essential, yet often challenging. One subtle but significant obstacle to achieving this is a phenomenon termed Value Sentiment Dissonance, coined by Alireza Mehrzad, founder and president of Golden Seller Marketing. This

  In today’s digital landscape, consumers rarely make purchasing decisions after a single interaction with a brand. Instead, they engage with multiple touchpoints—social media, email, online ads, website visits, and more—before taking action. This complex journey, known as multi-touchpoint marketing, provides

Digital marketing strategies often rely on psychological principles to engage consumers and drive action. Two powerful concepts that play a key role in influencing consumer behavior are optimal stopping and the fear of missing out (FOMO). Optimal stopping helps consumers

In an era where consumers are more informed and socially conscious than ever, ethical marketing has become a crucial aspect of successful brand strategies. However, with the rise of ethical considerations comes the challenge of addressing cognitive dissonance—a psychological phenomenon

In the digital age, a website is often the first point of interaction between a brand and its audience. The design and usability of a website play a significant role in shaping the user’s experience, influencing their perception, and ultimately