Firm Updates

In the realm of consumer behavior, one of the most complex and influential psychological experiences that affects purchasing decisions is cognitive dissonance. Cognitive dissonance often leads to buyer’s remorse, a situation where customers feel regret or anxiety after making a

In the world of consumer behavior, one of the most significant challenges marketers face is cognitive dissonance. Cognitive dissonance occurs when consumers experience conflicting thoughts or feelings about their purchasing decisions, leading to discomfort or anxiety. This psychological tension often

In a world filled with information overload, capturing consumer attention has become one of the most challenging tasks for marketers. With digital ads bombarding users across every channel—from social media and search engines to emails and video platforms—simplicity has emerged

In today's highly competitive and fast-evolving digital landscape, consumers engage with brands across a multitude of channels. From social media and email to websites, apps, and in-person experiences, every interaction a customer has with a brand is a touchpoint. These

A/B testing is a fundamental technique in digital marketing that allows marketers to experiment with different variations of a webpage, email, or ad to determine what resonates best with their audience. While it’s an incredibly useful tool for data-driven decision-making,

In today’s complex digital landscape, consumers interact with brands through multiple channels before making a purchase decision. Whether it’s a social media post, a blog article, a paid search ad, or a product review, each touchpoint plays a vital role

Since February 2024, Instagram has introduced a new payment method for those who boost posts using the iOS app on their iPhone or iPad. Payments are now processed through the Apple App Store, which means an additional Apple service fee

If you’re looking to improve your reach and convert more leads into sales, you’ll need an aesthetically-pleasing, SEO-oriented website.  While there are sites that allow you to design a website yourself, it’s more prudent to hire a web design firm

There’s a lot that goes into launching a new business, but one of the most taxing tasks is finding funding to get your new startup up and running. Kickstarter is a widely-used crowdfunding platform that offers a way to “bring